Phidon Story: Simran Duggal

“I work in tech and live on my computer and phone. However, when it comes time to ideating and solving problems, I need my pen and paper — I live in both worlds.”

NAME

Simran Duggal

OCCUPATION

Software Sales Account Executive

FUN FACT

I’ve never watched Star Wars

MUST-HAVE ITEM FROM PHIDON

Ballpoint Lamy Safari in Yellow

BEST GIFT TO GIVE FROM PHIDON

I think it’s really hard to go wrong with a Kaweco AL Sport and a notebook. My recent favourites are by Appointed, Notem, and Laika.

ABOUT ME

Leave it to a paragraph bio to make you self-reflect. There’s so much but also so little. I am a busy body, always moving. I work in sales and love hustling and strategizing a deal. I live for my family and friends, most recently the newest addition to our family — my daughter Ada. I am obsessed with food — cooking it, taking pictures of it, and discovering new recipes and restaurants. My mind never stops, when my head hits the pillow at night is when it really gets started. I’ve woken up many nights and written notes in my phone with new ideas. I am always pushing myself and my husband to be more compassionate, aware and just people so Ada can grow up in a better world. Never stop learning.

Simran loves to use both technology and a pen and paper — the best of both worlds!

How Long Have You Loved Your Stationery?

Since I can remember. I used to love shopping for back to school notebooks, pens, and stationery. There was something about having colour coded binders and duo-tangs that got me so excited to get back to learning. 

When I first came to Phidon

Before it opened :) The minute I walked in I knew it was magic, and I wasn’t wrong. 

HOW I USE STATIONERY DAILY

Journaling, to-do lists (I LOVE LISTS) and writing cards. Although currently halted, I love bringing my notebooks and pen on travels. Being somewhere new always sparks new ideas and my creative side and I love having beautiful items to use to capture my thoughts. 

FAVOURITE PHIDON MEMORY

My parents opened the store the year after I left for University. At Phidon’s fifth anniversary, my mum said these past five years were the best she’s ever lived. I immediately gasped and said “you mean since I left?” It’s a joke we talk about to this day. But in all honesty, it fills me with so much joy to see what they’ve created, then and now.